Survey Research Study Cards

Enhance Your Learning with Survey Research Flash Cards for quick revision



Survey Research

A research method that involves collecting data from a sample of individuals through the use of questionnaires, interviews, or observations.

Research Design

The overall plan or strategy for conducting a survey research study, including decisions about the research questions, data collection methods, and data analysis techniques.

Sampling Methods

Techniques used to select a subset of individuals from a larger population for inclusion in a survey, ensuring that the sample is representative and generalizable to the population.

Questionnaire Design

The process of creating and formatting a set of questions to be used in a survey, ensuring that they are clear, unbiased, and capable of eliciting the desired information from respondents.

Data Collection

The process of gathering information from survey respondents, which can be done through various methods such as online surveys, telephone interviews, face-to-face interviews, or postal surveys.

Data Analysis

The process of organizing, cleaning, and interpreting the collected survey data to draw meaningful conclusions and make informed decisions based on the research objectives.

Survey Research Ethics

The principles and guidelines that govern the ethical conduct of survey research, ensuring the protection of participants' rights, privacy, and confidentiality.

Survey Research Applications

The diverse areas where survey research is applied, including market research, social sciences, public opinion polling, healthcare, education, and more.

Survey Research Limitations

The potential drawbacks and limitations of survey research, such as response bias, sampling errors, reliance on self-reported data, and difficulty in establishing causality.

Survey Research Terminology

The specialized vocabulary and terms used in survey research, including concepts like response rate, margin of error, Likert scale, open-ended questions, and more.

Research Question

The specific question or set of questions that a survey research study aims to answer, guiding the research design and data collection process.

Population

The entire group of individuals that a researcher is interested in studying, from which a sample is selected to represent the population in a survey.

Sample

A subset of individuals selected from a larger population to participate in a survey, with the goal of obtaining representative and generalizable data.

Random Sampling

A sampling method where each member of the population has an equal chance of being selected for inclusion in the survey, minimizing bias and increasing the likelihood of generalizability.

Stratified Sampling

A sampling method that divides the population into distinct subgroups or strata based on certain characteristics, and then selects a proportional sample from each stratum.

Cluster Sampling

A sampling method where the population is divided into clusters or groups, and a random sample of clusters is selected for inclusion in the survey, followed by data collection from all individuals within the selected clusters.

Convenience Sampling

A non-probability sampling method where individuals are selected based on their availability and willingness to participate in the survey, often leading to biased results.

Questionnaire

A structured set of questions designed to collect data from survey respondents, typically administered in written or electronic form.

Closed-ended Questions

Survey questions that provide respondents with a set of predefined response options to choose from, such as multiple-choice, Likert scale, or rating scale questions.

Open-ended Questions

Survey questions that allow respondents to provide their own answers in their own words, without being constrained by predefined response options.

Response Rate

The percentage of individuals who complete a survey out of the total number of individuals who were selected or invited to participate.

Margin of Error

A measure of the uncertainty or sampling error associated with survey results, indicating the range within which the true population value is likely to fall.

Likert Scale

A commonly used rating scale in survey research, where respondents are asked to indicate their level of agreement or disagreement with a series of statements using a scale, typically ranging from strongly agree to strongly disagree.

Data Cleaning

The process of reviewing and correcting or removing errors, inconsistencies, and outliers in the collected survey data to ensure its accuracy and reliability for analysis.

Descriptive Statistics

Statistical techniques used to summarize and describe the main features of the collected survey data, such as measures of central tendency (mean, median, mode) and measures of variability (range, standard deviation).

Inferential Statistics

Statistical techniques used to make inferences or draw conclusions about a population based on the collected survey data from a sample, taking into account sampling error and uncertainty.

Confidence Interval

A range of values within which the true population parameter is estimated to lie with a certain level of confidence, often expressed as a percentage.

Response Bias

Systematic errors or biases in survey responses that can occur due to factors such as social desirability, leading questions, or respondent fatigue.

Sampling Error

The difference between the characteristics of a sample and the characteristics of the population from which it is drawn, resulting from the inherent variability in the sampling process.

Non-response Bias

A type of bias that occurs when individuals who choose not to participate in a survey have different characteristics or opinions compared to those who do participate, leading to biased results.

Cross-sectional Study

A type of survey research design that collects data from a sample of individuals at a single point in time, providing a snapshot of the population's characteristics or opinions.

Longitudinal Study

A type of survey research design that collects data from the same sample of individuals over an extended period of time, allowing for the examination of changes or trends over time.

Qualitative Research

A research approach that focuses on understanding and interpreting social phenomena through the collection and analysis of non-numerical data, such as interviews, observations, or textual analysis.

Quantitative Research

A research approach that emphasizes the measurement and analysis of numerical data to describe, explain, or predict social phenomena, often using statistical methods and surveys.

Research Ethics

The principles and guidelines that govern the ethical conduct of research, ensuring the protection of participants' rights, privacy, and confidentiality, as well as the integrity and credibility of the research process.

Informed Consent

The voluntary agreement of individuals to participate in a survey research study, based on a clear understanding of the study's purpose, procedures, potential risks, and benefits.

Anonymity

The condition of survey responses being completely anonymous, with no identifying information linked to the data, ensuring the privacy and confidentiality of participants.

Confidentiality

The protection of participants' personal information and survey responses, ensuring that only authorized individuals have access to the data and that it is used for research purposes only.

Research Validity

The extent to which a survey research study accurately measures or reflects the intended research objectives or constructs, ensuring the credibility and trustworthiness of the findings.

Research Reliability

The consistency or stability of survey research results, indicating the degree to which the same results would be obtained if the study were repeated under similar conditions.

Market Research

The process of gathering and analyzing data about consumers, competitors, and market trends to inform business decisions, product development, marketing strategies, and customer satisfaction.

Social Sciences

Academic disciplines that study human society and social relationships, including fields such as sociology, psychology, anthropology, political science, economics, and communication studies.

Public Opinion Polling

The measurement and analysis of public opinion on various social, political, or economic issues, often conducted through surveys to gauge the attitudes, beliefs, and preferences of a representative sample of the population.

Healthcare Research

The investigation of health-related topics, such as patient satisfaction, healthcare utilization, disease prevalence, treatment outcomes, or healthcare delivery systems, to inform healthcare policies, practices, and interventions.

Education Research

The study of educational processes, practices, and outcomes, including topics such as student achievement, teaching methods, curriculum development, educational policies, or school effectiveness.

Survey Research Quiz

A test or assessment that evaluates your knowledge and understanding of survey research concepts, methods, and terminology, helping you assess your learning and identify areas for improvement.

Flash Cards for Learning

Study tools that present information in a question-and-answer format, allowing for active recall and repetition to enhance memory and understanding of survey research concepts.

Study Techniques

Effective strategies and methods for learning and retaining survey research information, such as spaced repetition, summarization, mnemonic devices, and practice quizzes.

Revision

The process of reviewing and relearning survey research concepts and materials to reinforce knowledge, correct misconceptions, and improve understanding before an exam or assessment.

Study Tools

Resources and aids that facilitate learning and studying survey research, such as flash cards, textbooks, online tutorials, study guides, practice tests, or educational apps.

Educational Resources

Various materials, tools, and platforms that support teaching and learning survey research, including textbooks, research articles, online courses, academic journals, or educational websites.

Flash Cards for Education

Study tools that promote active learning and retention of educational content, such as survey research flash cards, vocabulary flash cards, or concept flash cards.

Survey Research Memorization

The process of committing survey research concepts, definitions, and terminology to memory through repetition, visualization, association, or other mnemonic techniques.

Cultural History Study

The exploration and analysis of the cultural, social, and political aspects of human history, including the study of civilizations, traditions, customs, art, literature, and ideologies.

Archaeological Research

The investigation and interpretation of past human societies and cultures through the excavation, analysis, and interpretation of artifacts, structures, and other physical remains.

Historical Flash Cards

Study tools that focus on historical events, figures, periods, or themes, providing concise information and key facts to aid in learning and memorization.

Ancient Civilizations Learning

The study and exploration of ancient human civilizations, such as the Indus Valley Civilization, Egyptian Civilization, Mesopotamian Civilization, Greek Civilization, or Roman Civilization.

Archaeological Discoveries

The findings and artifacts uncovered through archaeological excavations and research, providing valuable insights into the lives, cultures, and histories of ancient civilizations.

Cultural Legacy

The lasting impact, influence, or contributions of a civilization or culture to subsequent generations, including its traditions, beliefs, values, art, architecture, language, or social systems.